Two days after the announcement of iPhone 8 and iPhone X, Google released this video to let people know that they had their own announcement coming soon.
This spot reached #1 on trending the day it was released, took over the Youtube masthead (twice!), and kicked off Google’s biggest ever marketing campaign. After releasing online, the spot aired on national television multiple times, including during the 2017 Emmys.
Broadcast and Youtube:
Answers are coming. October 4. pic.twitter.com/3CQrBcwi47
— Made by Google (@madebygoogle) September 14, 2017